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Welcome Ms. Marta San Román as WFI Ambassador in Spain

Waterloo Filtration Institute welcomes Ms. Marta San Román , WFI Ambassador in Spain, onboard.



With over 30 years of diverse international experience spanning innovation, applications engineering, product management, marketing strategy, communications, sales and business development, Ms. Marta San Román stands as an experienced professional within Fortune 100/500 companies and large cooperatives. Her expertise traverses various industries, from electronics to HVACR, solar thermal, and energy efficiency sectors across both established and emerging markets.


Marta has a BS in Physics and is currently serves as the Director General of AFEC, the association of HVAC equipment manufacturers in Spain. In this role, she fervently pursues her dedication to sustainability, particularly in promoting energy efficiency for indoor air quality, comfort, and environmental health in an era focused on decarbonization. Marta’s leadership at AFEC enables her to channel her passion and experience into driving initiatives that positively impact society. Her extensive background and influential position empower her to advocate and implement strategies that align with a vision for a more sustainable and environmentally conscious future.


At WFI, our mission is to support the growth of the global filtration industry and advance the sciences and technologies of filtration and separation processes for a clean, healthy, and sustainable world. We are excited and honored to have Ms. Marta San Román as WFI Ambassador in Spain. She will be an invaluable messenger and contributor as we continue to work together to promote advanced filtration and separation technologies for a cleaner, healthier, and more sustainable world.


Marta, welcome aboard! Join Ms. Ms. Marta San Román with leading global experts at the upcoming WFI 2023 Virtual Annual Conference, December 5-6 (WFI 2023). It will be an international leadership conference to address the critical roles of filtration and separation for healthy living, surrounding environments, and their impacts on future generations. Check the full program here.



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